Webinars //

How to present an engaging medical education webinar

When you want to reach out to a large number of healthcare professionals across the country, a webinar is the obvious answer: it enables organisations to engage with numerous practitioners in one go, wherever they happen to be, at a time of your choosing.

Your attendance numbers are important, but it’s not the only factor you should be looking at. If your delegates aren’t engaged or switch off halfway through, it’s unlikely they’ll have achieved any of the desired learning outcomes. There are a few things you can do to maximise engagement, and we’ve chosen our top tips below.

workflow1) Develop an effective workflow process

Sounds complicated, but it’s simple. When planning for a webinar (or any other medical education event), we are often communicating with national key opinion leaders who are pushed for time, while also managing the client’s approval process. So, it’s important to ask yourself, what needs to be done and by when? Build in the appropriate timelines and make sure everybody involved is aware, whether it’s external stakeholders or colleagues. For example, E4H uses an intuitive project management tool, which allows us to share updates with clients, upload important documents and track key milestones.

2) Set clear key performance indicators (KPIs) and goals

If you’re working with a client, they’re going to have some set goals that they want to achieve with the webinar project. E4H always agrees on a set of KPIs with the client which go beyond registration numbers and link to their desired overall project outcome. It might also answer questions such as, ‘what opportunities are there to provide further education for healthcare professionals?’ or ‘what other topics should we be covering?’ We use the latest webinar technology to track KPIs during and post-webinar, incorporating traditional feedback techniques like forms or surveys.

polls3) Use in-webinar polls to maintain engagement

It’s always a good idea to engage with delegates throughout the webinar with the use of polls and resources. What existing knowledge do delegates have of the topic? Has it improved by the end of the webinar? You might also use polls to gauge who your audience are, whether it’s their occupation or locality. This enables speakers to position their session effectively and engages delegates from start to finish, making them feel actively involved.

4) Choose the right day and the right time for your webinar

As healthcare professionals are increasingly pressed for time, we ensure our webinars run at a convenient time that allows the maximum number of delegates to join. This may be lunchtime for some sectors, or first thing for others. Either way – do your research. Our experience means we have a comprehensive understanding of our audience, whether we’re running a bespoke webinar for specialists or a broad topic webinar for 500 GPs.

Our expertise and experience will ensure your next webinar is a great success. Talk to us today about your requirements, and see how we can help.