We supported Barts Health NHS Trust with a series of two training events, with the aim of improving their delivery of educational training to pharmacists within their territory.
We listened to their objectives and suggested some preferred methods to maximise engagement with their audience.
Our digital team produced an event portal which hosted event information, registration, webinar recordings and an online quiz. Delegates were then sent to the site to complete each stage of their training.
The webinars were filmed from the client’s offices and broadcast out live to the audience. We used a branded stage set behind the speakers to give the broadcast a professional look and feel.
The training webinars ran for an hour between 20:00 – 21:00, to avoid encroaching on working hours, giving pharmacists the ability to dial in from the comfort of their home.
During the training webinar, the speakers were able to launch a number of polls to the audience and collect instant results, which were then be shared and discussed to add value to the training. Delegates also had the opportunity to ask questions via a control panel, which were received and facilitated by the chair during the allocated Q&A slot. This added value for the delegates and allowed Barts Health to understand the needs of the attendees.
The immediate feedback from the client and audience was extremely positive and agreed that this was an effective (and convenient) way to deliver the training.
Upon completion of each webinar, our production team edited the recording and uploaded it onto the portal and making it available to view on-demand. Giving longevity to the training was important to ensure attendees could refresh their learning and those who were not able to attend the live broadcast could access it in their own time.
The series was a great success, and the client is now looking to use this format moving forward.