E4H worked closely with a long-standing, valued client to deliver an interactive meeting series bringing together the UK Multiple Sclerosis Community to share expertise, knowledge and solutions in the ever-changing landscape of multiple sclerosis (MS).
With the COVID-19 pandemic and the challenges it represents, the client was conscious of the impact on clinicians and the people who use their services as well as the difference clinicians are making to the lives of people with MS.
The client’s dedicated project management team within E4H worked closely to deliver an informative meeting series to discuss COVID-19 and vaccinations in the management of people with MS.
It was important for the client that the patient perspective on COVID-19 and vaccinations was also heard by attendees.
Through collaboration with the client, E4H delivered a meeting series which aimed to reach as many HCPs as possible. The first meeting in the series lasted 1hr 15 whilst the second meeting in the series lasted 1hr 20. This gave sufficient time for all voices to be represented in the discussion and undertake a thorough Q&A to answer clinicians’ questions.
As part of the project, the team created a registration website and confirmation/reminder emails for each webinar in the meeting series. The team also created and sent post-event communications for each webinar which included an evaluation survey to identify learning and potential future activity along with CPD certificates.
The project management team commented: “The amazing panel of speakers all worked so well together to create a natural, almost live experience for the viewers, as they bounced off each other especially in the live Q&A at the end.”
“As part of the event delivery programme we wanted to make sure delegates didn’t miss their joining links. Our work behind the scenes on this resulted in a fantastic conversion rate.”
Feedback highlighted that 95.45% and 100% of attendees, from the first and second webinars respectively, agreed that their knowledge of the discussed topics increased as a result of each meeting.
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