MYTH BUSTING DOCUMENT

A new E4H client wanted to create a digital medical education programme which would educate primary care professionals on HRT and ‘bust’ common myths. E4H suggested a myth-busting document that would primarily be accessed by HCPs, but also patients.

A group of Key Opinion Leaders (KOLs) in primary and specialist care attended two virtual meetings to identify the myths, responses and other relevant information. E4H’s inhouse Art Director designed a myth-busting document that would be distributed to the right HCP audience.

A wrap-around webinar was run as part of the launch, led by two KOLs who had helped create the document. The webinar had an extremely high response and attendance rate, and the document is still being widely used.