E4H was asked to launch a public facing menopause campaign to break the taboo around menopause, develop resources and clinically backed content to inform people about the condition, and raise awareness of menopause, its symptoms and the impact it can have on lives.
Rock My Menopause set out to meet the client’s brief through a dedicated website, social media campaign, Facebook page and Facebook group.
It was important that the campaign was fun and inclusive, but shared important messages backed by the clinical knowledge of the client. The team worked closely to develop an attractive and useful website, containing clinically-backed content and shareable resources including factsheets, a symptom tracker, podcasts, a webinar and social tiles.
The team developed the term: Menovist – One who stands up for people experiencing menopause and normalises menopause conversations. And the #PelvicFloorFace social media campaign.
Rock My Menopause was developed in just seven weeks and was formally launched on BBC Breakfast’s Wake Up to The Menopause week.
BBC Breakfast | Red Magazine | Pf Magazine | Guidelines | Mail Online | Telegraph and Argus | Harpy Magazine | Yahoo Style | Plus a wide range of healthcare websites and blogs.
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