Stroke prevention toolkit and data tool

Tackling avoidable strokes

Project details

E4H worked with the AHSN Network of 15 Academic Health Science Networks in England to launch the national ‘Atrial Fibrillation Toolkit’. It addresses barriers to stroke prevention in atrial fibrillation (AF) and includes a unique AF Data Tool created by E4H’s digital team to highlight improvement opportunities across the AF pathway.

Since 2016, the AHSN Network has delivered a nationwide programme focused on identifying and addressing the barriers to stroke prevention in AF across the patient pathway, ensuring sustainable outcomes by focusing on pathway redesign, skilling frontline staff, spread and adoption of innovation and aligning system incentives.

They asked E4H to create a digital toolkit as a source of inspiration for anyone working in AF stroke prevention in the NHS.

E4H’s creative team designed the bespoke website and developed the strong branding.

The digital team then set about building the website and developing the unique AF data tool drawing on publicly available data. With strong project management, E4H worked with the AHSN team to populate the site with the AF commissioning pathway, resources, clinical guidance, myth busters and additional reading.

The marketing team sent out a PR campaign to gain coverage of the toolkit.

It was covered by

Arrhythmia Alliance | British and Irish Hypertension Society | Eastern AHSN | NHS | Health Innovation Manchester | Innovation Agency | East Midlands AHSN | West Yorkshire and Harrogate Healthy Hearts | Wessex AHSN | East Berkshire CCG | Brighton University | West Midlands AHSN | West of England AHSN | Yorkshire and Humber AHSN | Heart Rhythm Solutions | Pf Magazine.


Digital Expertise

Strategic Partnerships

Creative Direction

Virtual Solutions

Omni-Channel Marketing and Communications

Professional Organisation Support

The results


Page views


Data Tool uses


Myth buster reads


People with undiagnosed AF in England

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